HOW TO BUILD A B2B CUSTOMER PERSONA

A well-defined B2B customer persona enables you to build meaningful relationships. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer ProfilesA B2B customer persona is a strategic representation of your ideal business client based on real data and market research. Core

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to specialized tasks offered by individuals or firms to help other companies run sm